Sailes Charter Identity
Overview
Yachtilius is a small, family-run charter sales company with over 12 years of experience organizing sailing cruises.
The goal of this project was to create a simple, effective web presence—a that would showcase their offer and
help them connect with new customers.
Role & Timing
Business Consultation · Branding · Wireframing · UI Design · UX Writing · Web Development
May 2020 – September 2020
🏠 Landing Page
The homepage features a curated selection of destination tiles, visually showcasing each travel opportunity.
Each tile links to deeper content, making it easy for users to:
The interface is clean, with intuitive navigation that gently nudges visitors toward connecting with the business for booking and assistance.
Each tile links to deeper content, making it easy for users to:
- Learn more about sailing routes
- Discover exciting destinations
- Feel inspired to plan their next trip
The interface is clean, with intuitive navigation that gently nudges visitors toward connecting with the business for booking and assistance.
Landing page for a charter sales company
🗺️ Destination Tiles
The website provides a seamless experience for users interested in sailing trips. It offers two main paths:
The interface is clean, with intuitive navigation that gently nudges visitors toward connecting with the business for booking and assistance.
- Explore featured charters from the homepage
- Use the search feature to find personalized options
The interface is clean, with intuitive navigation that gently nudges visitors toward connecting with the business for booking and assistance.
Destination tiles on Landing page
The homepage features clickable destination tiles showcasing various sailing regions. Each tile leads to a dedicated country page, allowing users to explore sailing opportunities by location. This structure helps users quickly navigate and dive deeper into the destinations that interest them most.
Destination tiles on Landing page & Country details page on mobile
✨ Travel Tips & Tours
Each destination page includes curated travel content—highlighting cultural insights, cuisine tips, and top attractions. Users can explore daily itineraries, sailing routes, and unique tour experiences. For added flexibility, travelers can customize their sailing plans with help from Yachtilius agents, ensuring trips align with their preferences and budget.
Country details page
Tour details and destination map
📌 Additional Materials
The website offers a resource hub with essential booking info and support materials. This includes:
This section builds trust and ensures users have everything they need for a smooth planning process.
- Important Documents: Booking terms, privacy policies, and liability waivers
- Bank Information: Payment instructions and wire transfer details
- FAQ Section: Answers to common questions about logistics and safety
- Promotions: Current offers and discounts to boost engagement and drive bookings
This section builds trust and ensures users have everything they need for a smooth planning process.
Examples of Additional Materials views
📊 Summary
This project brought a small business online in a meaningful way. By combining practical information with engaging design, the website became a one-stop hub for potential customers to:
The result? A clear, trustworthy, and visually appealing digital home for a company built on personal relationships and passion for sailing.
- Discover unique travel opportunities
- Get inspired by curated sailing routes
- Easily understand how to book and who to contact
The result? A clear, trustworthy, and visually appealing digital home for a company built on personal relationships and passion for sailing.
